A Kuro Bakery é uma microempresa de confeitaria artesanal que busca valorizar a imagem do gato preto e transmitir o amor e dedicação colocado dentro de cada embalagem. A antiga identidade dificultava o crescimento e o reconhecimento da marca fazendo ela não ter o posicionamento desejado, o desafio deste projeto foi redesenhar a identidade visual para que ela transmitisse a personalidade de uma marca nostálgica, artesanal e sensível.
EN
Kuro Bakery is an artisanal bakery micro-business that seeks to enhance the image of the black cat and convey the love and dedication placed inside each package. The old identity hindered the growth and recognition of the brand, making it lack the desired positioning. The challenge of this project was to redesign the visual identity so that it would transmit the personality of a nostalgic, handmade and sensitive brand.
Kuro Bakery is an artisanal bakery micro-business that seeks to enhance the image of the black cat and convey the love and dedication placed inside each package. The old identity hindered the growth and recognition of the brand, making it lack the desired positioning. The challenge of this project was to redesign the visual identity so that it would transmit the personality of a nostalgic, handmade and sensitive brand.
